Money is a central Keystone, being necessary for any organisation. There are a range of aspects relating to money which need your consideration.

The Physical Keystone will vary wildly for different organisations.  It is possible to run an organisation on very few Physical Keystone elements, but that is

Do you perceive your Contacts as an important organisational Keystone?  You should, as without them you wouldn’t have customers, suppliers or be successful.  What is

Brand can mean many different things and be viewed diversely.  Do you give your brand and reputation the appropriate attention?  What elements does the Brand

The Intellectual Keystone is regularly misunderstood and underestimated.  Does your organisation have information, designs or unique facilities on which it’s success relies?  Is there a

Every organisation has People, even if that is just the Founder.  Once there is any form of growth, the need to invest in the People

Information is the lifeblood of every organisation.  No organisation can exist without Information and it requires quite specific care and attention.  There is a wide