Reading Time: 5 mins Many people have sought to simply explain what marketing is. So, Marketing is the activity of passing a message to a selected audience on a specific subject to inspire action. There are a number of questions raised by that statement…
Reading Time: 3 mins Most organisations have a Product which they provide, sell or deliver to their consumers. This function looks after the lifecycle of the Products that are designed, created, produced, maintained and sold.
Reading Time: 6 mins Every organisation uses business functions in differing degrees. They may not put a name to the functions or have teams or even individuals to look after them, but they should do them all at one point or another.
Reading Time: 5 mins Simply, every Project is an Initiative in business. However, every Initiative is not a Project. Many, if not most, Initiatives are small and easily managed within the organisation without kicking-off a project. However, Initiatives do need to be controlled.
Reading Time: 4 mins If you employ others and want your business to thrive, then you need to focus on Human Resources. HR, as Human Resources is usually called, is not just a function for big business.
Reading Time: 3 mins Money is a central Keystone, being necessary for any organisation. There are a range of aspects relating to money which need your consideration.
Reading Time: 3 mins The Physical Keystone will vary wildly for different organisations. It is possible to run an organisation on very few Physical Keystone elements, but that is
Reading Time: 3 mins Do you perceive your Contacts as an important organisational Keystone? You should, as without them you wouldn’t have customers, suppliers or be successful. What is
Reading Time: 3 mins Brand can mean many different things and be viewed diversely. Do you give your brand and reputation the appropriate attention? What elements does the Brand
Reading Time: 3 mins The Intellectual Keystone is regularly misunderstood and underestimated. Does your organisation have information, designs or unique facilities on which it’s success relies? Is there a