The Intellectual Keystone is regularly misunderstood and underestimated. Does your organisation have information, designs or unique facilities on which it’s success relies? Is there a secret recipe or technique that needs to be kept safe. The Intellectual Keystone might be more important than you think.
You may have a logo that has been designed for your organisation or product which you don’t want misused. Perhaps your family has been mastering a food over centuries and the recipe is only known to a few people. What if you have an idea that will rock the world to its foundations, hopefully not literally! All these are Intellectual Keystone elements that need protection and maintenance. Some things are easier to protect than others and there are a wide and complex range of ways to secure them legally. Learning more about the Intellectual Keystone will help you secure Intellectual Keystone elements in your organisation which are important to its success.
For the full Keystone picture, take a look at the Gydeline Guardian.
Intellectual includes the following elements:
- Trademark – Legally registered words and graphics
- Copyright – Marked materials, permissions to use
- Analysis – Sensitive documentation and statistics
- Licences – Permissions
- Designs – Imagery, plans, design guides, registered designs
- Terms – Contracts, agreements, conditions
- Code – Programming code, applications, logic
Intellectual Keystone elements can be purchased or licenced but, more often than not, the organisation has created something which is unique and deserves protecting. An illustration, a scribble on a napkin, a name, a logo, a recipe… this list is nearly endless. People in the organisation will create Intellectual Keystone elements in their work for the company.
An Intellectual Keystone may be used in the organisations Brand Keystone. It could be something used in the activity of delivering the organisational outcomes, such as equipment, a designed product or application.
Intellectual Keystone elements may be protected by a range of mechanisms in law. These mechanisms do need to be checked and policed to ensure that your Intellectual Property is not recreated or used by others. A balance of maintenance is required in line with the value of the Keystone element. For example, the chemical formula of a groundbreaking drug may be worth millions to the organisation that creates it and therefore it would be worth investing in the proper checks and maintenance. An Intellectual Keystone element may be licenced to other organisations to formally permit them to use it for a consideration (e.g. licence payment, royalty)
Intellectual Keystone elements can expire and fall out of use, to which point destruction or deletion may be appropriate. Some of these elements retain a value and may be transferred to other organisations for a consideration (i.e. payment)
Find out about the other Keystones
Intellectual Property News
- Volpe Koenig hires new Philadelphia associate 3rd July 2020Patrick S Griffin joins the firm
- SkyKick rumbles on as appeals announced 3rd July 2020Appeals granted over SkyKick’s infringement findings and Sky’s partial bad faith finding
- BIC lighters now protected by ITC general exclusion order 3rd July 2020US customs officials now have the right to prevent importation of any infringing lighters, regardless of source; ‘best outcome’ counsel claims
- IPM podcast: listen to ‘analysing Arthrex’ 3rd July 2020New podcast discussing the outcome of the high-profile US case available now; join lawyers examining the pitfalls of the ruling
- IPM's podcast: episode one – analysing Arthrex 3rd July 2020Ben Wodecki is joined by leading US patent professionals on the pod as this episode's topic revolves around the controversial Arthrex v Smith & Nephew Federal Circuit ruling
- CPA Global to become a ‘digital-first organisation’ 2nd July 2020IP tech provider announces move to create ‘dynamic hubs based in key geographies’
- Settled cases at EPO's BoA increased by 46% in 2019 2nd July 2020Case backlog decreases for third year in a row; board ‘well on track’ to achieve five-year case settlement target
- USPTO begins ex partes appeal programme 2nd July 2020Fast-track option for PTAB proceedings introduced; office also waives certain patent fees for small and micro entities on ‘case-by-case basis’ due to ongoing viral pandemic
- Italian police pop fake wine sellers' bubble 2nd July 2020Raids across eight Italian provinces find wine sellers selling substandard products on an unnamed major e-commerce platform
- Hangzhou court launches IP mediation platform 1st July 2020Platform allows parties to enter mediation digitally; already houses 1,600 mediators and has dealt with over 1,500 cases already