The Intellectual Keystone is regularly misunderstood and underestimated. Does your organisation have information, designs or unique facilities on which it’s success relies? Is there a secret recipe or technique that needs to be kept safe. The Intellectual Keystone might be more important than you think.
You may have a logo that has been designed for your organisation or product which you don’t want misused. Perhaps your family has been mastering a food over centuries and the recipe is only known to a few people. What if you have an idea that will rock the world to its foundations, hopefully not literally! All these are Intellectual Keystone elements that need protection and maintenance. Some things are easier to protect than others and there are a wide and complex range of ways to secure them legally. Learning more about the Intellectual Keystone will help you secure Intellectual Keystone elements in your organisation which are important to its success.
For the full Keystone picture, take a look at the Gydeline Guardian.
Intellectual includes the following elements:
- Trademark – Legally registered words and graphics
- Copyright – Marked materials, permissions to use
- Analysis – Sensitive documentation and statistics
- Licences – Permissions
- Designs – Imagery, plans, design guides, registered designs
- Terms – Contracts, agreements, conditions
- Code – Programming code, applications, logic
Intellectual Keystone elements can be purchased or licenced but, more often than not, the organisation has created something which is unique and deserves protecting. An illustration, a scribble on a napkin, a name, a logo, a recipe… this list is nearly endless. People in the organisation will create Intellectual Keystone elements in their work for the company.
An Intellectual Keystone may be used in the organisations Brand Keystone. It could be something used in the activity of delivering the organisational outcomes, such as equipment, a designed product or application.
Intellectual Keystone elements may be protected by a range of mechanisms in law. These mechanisms do need to be checked and policed to ensure that your Intellectual Property is not recreated or used by others. A balance of maintenance is required in line with the value of the Keystone element. For example, the chemical formula of a groundbreaking drug may be worth millions to the organisation that creates it and therefore it would be worth investing in the proper checks and maintenance. An Intellectual Keystone element may be licenced to other organisations to formally permit them to use it for a consideration (e.g. licence payment, royalty)
Intellectual Keystone elements can expire and fall out of use, to which point destruction or deletion may be appropriate. Some of these elements retain a value and may be transferred to other organisations for a consideration (i.e. payment)
Find out about the other Keystones
Intellectual Property News
- TMs cannot be invalidated for lacking clarity in goods and services 16th October 2019Eagerly awaited CJEU opinion in Sky v SkyKick drops; could be deterrent against filing overly broad specifications
- Rouse opens new office in Chinese tech capital, Shenzhen 16th October 2019Rouse has announced the opening of a new office in China’s tech capital, Shenzhen.
- AI to ‘challenge’ existing patent doctrines 16th October 2019Topic discussed at London IP Week conference; Skilled person definition set to change under emerging tech
- Asia dominates IP rights applications in 2018 16th October 2019China leads the charge in IP rights figures in 2018; WIPO DG, ‘Asia has become a global hub for innovation’
- Serial YouTube DMCA ‘harasser’ barred from filing future notices 16th October 2019Christopher Brady, aka CBrady350, enjoined from filing copyright notices on YouTube; user had targeted gaming users and claimed ownership of their videos
- Mathys & Squire recruits in Munich 16th October 2019Mathys & Squire hires new patent attorney in new Munich office
- Harness Dickey adds expertise across US offices 16th October 2019Harness Dickey has added three associates and one patent agent to its Metro office bases in the US.
- London IP Week 2019 15th October 2019Conference discusses key topics in the IP landscape
- Katy Perry files for retrial in ‘Dark Horse’ wrangle 15th October 2019Artist argues ‘no legally sufficient evidentiary basis’ to support jury finding; previously ordered to pay $550,000 in damages
- LIPS 2019: licensing 5G tech ‘absolutely critical’ 15th October 2019Nokia IP head expresses essential need to license 5G technologies; praised ‘practical’ CWA1 document