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“It’s the First day of business and all I have with me is an idea and a cup of coffee.”
Many people have sought to simply explain what marketing is. So, Marketing is the activity of passing a message to a selected audience on a specific subject to inspire action. There are a number of questions raised by that statement…
Each Business Function provides specific outputs to keep an organisation running smoothly. Are you doing everything that is required? Can you keep up with changes in the law and best practice?
Most organisations have a Product which they provide, sell or deliver to their consumers. This function looks after the lifecycle of the Products that are designed, created, produced, maintained and sold.
Every organisation uses business functions in differing degrees. They may not put a name to the functions or have teams or even individuals to look after them, but they should do them all at one point or another.
Simply, every Project is an Initiative in business. However, every Initiative is not a Project. Many, if not most, Initiatives are small and easily managed within the organisation without kicking-off a project. However, Initiatives do need to be controlled.
To be in ‘control’ of your organisation you need to ‘understand’ what makes it up. The Keystones are a logical grouping of elements that support your organisation. Keystones provide a structure, support prioritising and makes sure you’ve considered everything before starting your Initiatives for improvement.