We’re all busy. We get that.
At Gydeline we’re always in startup mode developing our services, so it’s all hands to the pump all the time.
However, we frequently stop to ask whether we are focused on the correct things. Like most other organisations we are guilty of sometimes focusing on the urgent rather than the important.
See this article for more on prioritising time and decisions.
“I have two kinds of problems, the urgent and the important. The urgent are not important, and the important are never urgent.”
Dwight D Eisenhower
Here’s a video on busy v important to explain the difference.