Green Elephant Show
Green Elephant Show
B Corp Season 2 Interview - Aneisha Soobroyen from Scrumbles

Hello and welcome to our second series of Green Elephant B Corp business interviews.

B Corporations, or B Corps for short, are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose

Throughout this series, we are chatting with key people in companies which have chosen to work towards certifying as B Corps and be a Force for Good.

00:35 Interview with Aneisha Soobroyen from Scrumbles

  • 01:32 Elephant in the room question – What is a pretty poo?
  • 02:30 How did you come to conclude that your pet’s poos weren’t smelling right?
  • 04:04 Worked in food before?
  • 05:01 Joined Bear Nibbles start-up
  • 05:45 Bit of a leap from human to pet food?
  • 06:18 A real challenge…
  • 07:07 How do you develop something for something which can’t give you feedback?
  • 08:00 Human taste testing?
  • 08:50 Natural ingredients?
  • 10:00 How does some food drive my cats wild?
  • 10:47 A Veggie person creating meat-based products!
  • 11:56 Meat does have a climate effect
  • 12:15 We’re a pollo-pescetarian company!!
  • 13:14 The circular economy use of waste?
  • 15:25 On a positive side of the pandemic?
  • 16:17 Packaging… love it or hate it?
  • 17:30 Working with the University of Bath on packaging
  • 19:02 The best option is… but not perfect
  • 20:10 Other B Corps also battling
  • 20:54 Going beyond the Cat and Dog pets
  • 21:38 Where did all this sustainability start?
  • 23:40 Make one positive change a month
  • 26:05 Why become a B Corp?
  • 28:50 What do you value about being a B Corp?

Post tip!

  • 33:00 A mention for a bum-tapping supermarket
  • 33:10 Heard of Pouch-gate?
  • 34:31 Cracking into the big supermarket is a challenge

Post Fact or Fake – Geeky Marvel Universe Reference

  • 43:13 Pets have their own impact…


30:26 Tip/Action

  • Go local.  Support your local Businesses

36:00 Recommendation

38:01 Fact or Fake


Find Aneisha Soobroyen and Scrumbles here:

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We really hope that you’ve found this B Corp interview both informative and entertaining. Make sure you don’t miss any of the business leader interviews with some of the most sustainable, socially responsible and ethical companies on the planet by subscribing below.