Green Elephant Show
Green Elephant Show
B Corp Month 2021 Interview - Michal Szczesny from ArtFinder

Hello and welcome to our special series of Green Elephant interviews during March 2021, supporting the annual B Corps month.

B Corporations, or B Corps for short, are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose

Throughout March, we are chatting with key people in companies which have chosen to certify as B Corps and become a Force for Good.

00:35 Interview with Michał Szczęsny from ArtFinder

  • 01:38 Art underpins what it is to be human
  • 02:41 Art can be a bit pretentious…
  • 04:35 Platform where Artists meet customers and chat
  • 05:33 Human connection in art is essential
  • 05:55 “Artists are struggling”
  • 06:50 Galleries need to make their money
  • 07:17 “Art is subjective”
  • 07:54 Transparency valued as part of moral compass
  • 09:45 How do you curate the art to the right customers
  • 10:36 Many create art but don’t make the commercial leap
  • 12:23 Educating in art as a career
  • 13:00 Art is changing and moving on-line, which brings more challenges
  • 15:10 A vast range of art types and styles – is sustainability coming more into the art itself?
  • 17:30 You don’t want to limit art and it’s medium
  • 18:25 Sustainability is at the heart of much art
  • 19:34 Do you treat artists like a supply chain?
  • 20:28 Curate your own collection on Artfinder
  • 21:14 B Corp Annual Impact report
  • 22:45 Shipping and logistics of art
  • 23:40 Why aim for B Corps?
  • 24:45 Better Business Act Campaign
  • 25:32 Becoming certified is transformative
  • 27:30 Bring back joy to work
  • 28:16 Why do you value the B Corps?
  • 30:30 Profit is not a dirty word
  • 31:45 An Accidental recommendation (See below)

34:25 Action

  • Subscribe to a platform that helps you offset your emissions – and maybe plant some trees
  • For example Ecologi

35:56 Recommendation

40:41 Fact or Fake

  1. Artists do not think about sustainability in their art (FAKE)
    1. Artfinder impact survey – 80% think about it and 60% think more now than they did in the past (FACT 
  2. The majority of green claims on the sites of retailers are true and valid (FAKE)
    1. 89% are greenwashing (FACT to be proven) 
  3. Art used to be an Olympic event (FACT)
    1. between 1912 and 1948 medals were given out for sporting-inspired masterpieces of architecture, music, painting, sculpture and literature
  4. Artist Willard Wigan ate his own work of art called Alice in Wonderland (FAKE)
    1. Wigan’s works are ‘micro sculptures, so tiny they must be viewed through a microscope. He in fact inhaled it – In creating his art, Wigan has to slow his heartbeat and work between pulses. The work he inhaled was Alice, from Alice in Wonderland, but apparently, she was even better when remade (FACT)
  5. Pablo Picasso was many things during his prolific career—painter, sculptor, playwright—but he also stole the Mona Lisa in August 1911 (FAKE)
      1. On August 21, 1911, Leonardo da Vinci’s “Mona Lisa” was stolen from the Louvre. Eight days later, a man named Joseph Pieret revealed that Picasso and his friend were in possession of some sculptures that had also been stolen from the Louvre.
        Pieret himself had stolen the statues and sold them to Picasso (who bought them despite the stamps on their bottoms that read “Property of the Louvre Museum”). Picasso turned over the statues to the Paris-Journal, but both he and Apollinaire were questioned in court regarding the whereabouts of the “Mona Lisa.” However, no evidence could be found that tied them to the theft, and they were eventually released.
        In December 1913, to the relief of Picasso, the “Mona Lisa” turned up in Florence, Italy


Find Michał Szczęsny and Artfinder here:

Watch the video

We really hope that you’ve found this special B Corp Month episode both informative and entertaining. Make sure you don’t miss any of the 31 interviews with B Corporations who are striving to be a Force for Good.