Green Elephant Show
Green Elephant Show
B Corp Month 2021 Interview - Katie Leggett from Innocent Drinks

Hello and welcome to our special series of Green Elephant interviews during March 2021, supporting the annual B Corps month.

B Corporations, or B Corps for short, are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose

Throughout March, we are chatting with key people in companies which have chosen to certify as B Corps and become a Force for Good.

00:31 Interview with Katie Leggett from Innocent Drinks

  • 01:11 Masters at Imperial College
  • 02:19 Science to sustainability
  • 02:35 “Sustainable packaging in the consumer goods industry” – led to working for Innocent
  • 02:28 Sustainability Cheerleader?
  • 04:02 Internal and external engagement – which is easier
  • 04:42 Rapid growth in 6 years
  • 05:30 Now worldwide – different messages?
  • 06:42 Different topics in different countries
  • 07:29 Innocent the complete brand
  • 08:39 Do people know all you are doing?
  • 09:34 Best selling product!?
  • 10:10 Recycling revolution and packaging
  • 10:50 Ambitions for packaging
  • 11:59 Lobby for better recycling collection
  • 12:41 Collection and no waste is key
  • 13:00 So many things in the packaging space
  • 13:15 Labelling of plastics
  • 13:54 UK OPRL Scheme (OnPackRecyclingLabel)
  • 14:52 Using what would be wasted
  • 16:28 Reroute the fruit – Lockdown response
  • 17:02 Partnered with Neighbourly
  • 17:32 Go and have a look at Innocent site for more
  • 17:59 The Innocent Foundation
  • 19:40 Employees really engaged
  • 20:00 The value and promise
  • 20:35 The Blue Planet Effect?
  • 22:01 Why be a B Corp?
  • 23:30 Purposewashing again!
  • 24:30 Recertification
  • 24:48 Struck by the complexity and commitment
  • 25:50 The ‘B Keepers’ are valuable
  • 26:20 75%+ employees take a volunteer day


27:51 Action

  • Thinking about buying food that would normally go to waste
  • Buy Seasonal

28:46 Recommendation

31:05 Fact or Fake

  1. Water is the most consumed drink worldwide. The second most-consumed drink is fizzy soda (FAKE)
    1. It’s actually Tea (FACT)
  2. In an emergency, Coconut water can be used for blood (FACT)
    1. Just like blood plasma, coconut water has levels of high sodium and low potassium. (INFO)
  3. Throwing food away is illegal in Seattle (FACT)
    1. Since 2015, if you don’t compost your food waste and compostable paper, businesses will be fined $50 per dumpster and just $1 for single-family homes (INFO)


Find Katie Leggett and Innocaent Drinks here:

Watch the video

We really hope that you’ve found this special B Corp Month episode both informative and entertaining. Make sure you don’t miss any of the 31 interviews with B Corporations who are striving to be a Force for Good.