Green Elephant Show
Green Elephant Show
B Corp Month 2021 Interview - John-Erik Jahnsen from The Good Pencil Company

Hello and welcome to our special series of Green Elephant interviews during March 2021, supporting the annual B Corps month.

B Corporations, or B Corps for short, are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose

Throughout March, we are chatting with key people in companies which have chosen to certify as B Corps and become a Force for Good.

00:31 Interview with John-Erik Jahnsen from The Good Pencil Company

  • 01:00 Is there such a thing as a bad pencil?
  • 01:52 FSC Certification
  • 03:01 Wood good… what about the other components?
  • 05:17 What led you to make pencils?
  • 06:05 Partnering with other B Corps
  • 06:33 A fictitious company?
  • 07:20 2-3 times the price but with a desirable story
  • 08:25 Working with other B Corps
  • 09:53 What does being B Corp add to you?
  • 11:15 B Locals in Utah?
  • 12:52 How does the offer work?
  • 13:40 Speciality pencils!
  • 14:40 Volunteering at speaking
  • 16:14 Consumers looking for a brand that fit their ethics
  • 17:28 Climate Neutral Certified
  • 20:43 Eden reforestation Project
  • 21:40 Trees are a long term investment
  • 23:05 Climate-neutral has exploded in the US as REI, a big outdoor company, has joined the club too

23:57 Action

  • Don’t change everything at once, take easy changes one at a time.  Incremental change is easier to absorb.

26:57 Recommendation

31:09 Fact or Fake


Find John-Erik Jahnsen and The Good Pencil Company  here:

Watch the video

We really hope that you’ve found this special B Corp Month episode both informative and entertaining. Make sure you don’t miss any of the 31 interviews with B Corporations who are striving to be a Force for Good.