Green Elephant Show
Green Elephant Show
B Corp Month 2021 Interview - Jessica Yinka Thomas from B Academics

Hello and welcome to our special series of Green Elephant interviews during March 2021, supporting the annual B Corps month.

B Corporations, or B Corps for short, are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose

Throughout March, we are chatting with key people in companies which have chosen to certify as B Corps and become a Force for Good.

00:35 Interview with Jessica Yinka Thomas from B Academics and North Carolina State University

  • 01:30 NOT a B Corp!  What’s the twist?
  • 02:55 NC State B Corp Clinic
  • 03:12 Huge connection between academia and B Corps
  • 03:20 What types of students do you work with?
  • 03:58 Not just under-graduates but a wider educational drive
  • 05:13 The change of US government agenda
  • 07:13 Companies are changing to how to be sustainable
  • 08:26 The pandemic effect – inequity
  • 09:33 Engaging companies are better able to survive
  • 10:22 Why hang a curriculum on B Corps?
  • 11:29 Students start to notice brands like Patagonia, Ben & Jerry’s and Seventh Generation
  • 11:54 A compelling framework
  • 13:26 The social sustainability aspect – difficult to teach?
  • 15:39 A very comprehensive approach
  • 16:10 Embedded curriculum in the adaptive assessment
  • 17:17 Do you find yourself more enthused on this subject?
  • 18:40 Teaching the next generation of entrepreneurs, investors, policymakers, consumers…
  • 19:36 Connecting students with companies
  • 20:00 When did you realise that we had a problem to solve?
  • 21:12 Parental impact
  • 21:30 Career 1: An educational toy engineer!
  • 23:35 Father in economics… was that a problem?
  • 25:43 A massive shift required
  • 26:43 Educator role in the shift
  • 28:00 Could education pivot quickly to meet 2050?
  • 28:57 Preparing the next generation of problem solvers 
  • 30:24 Consumers and worker education are part of the solutions
  • 31:18 What do you value most about the B Corp movement?
  • 33:00 Continuous improvement
  • 34:00 Who get involved with B Academics?

36:58 Action

  • Look for the B Corp certification when you purchasing – consider the power you hold in your wallet
  • From Russell: B Corps… Stick the label on your products

39:01 Recommendation

40:50 Fact or Fake

  1. According to the UN Educational, Scientific, and Cultural Organization (UNESCO) 3 million girls, in Kenya, will not return to school this year alone due to the pandemic. (FAKE) 
    1. According to the UN Educational, Scientific, and Cultural Organization (UNESCO) 11 million girls will not return to school this year alone due to the pandemic. (FACT)
    2. Kenyan newspaper, the Daily Nation reported that this could well be due to girls becoming pregnant or getting married during the period in which schools were closed. (INFO)
  2. UNESCO announced last year that the funding gap for global education has significantly increased from $39 billion a year in 2015 to as much as $200 billion a year now. (FACT)
  3. In a table of Number of higher education institutions in the United States in the academic year of 2018/19, North Carolina came eighth (FACT)


Find Jessica Yinka Thomas and B Academics here:

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We really hope that you’ve found this special B Corp Month episode both informative and entertaining. Make sure you don’t miss any of the 31 interviews with B Corporations who are striving to be a Force for Good.