Green Elephant Show from Gydeline
Green Elephant Show from Gydeline
B Corp Month 2021 Interview - Andy Hawkins from Business On Purpose
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Hello and welcome to our special series of Green Elephant interviews during March 2021, supporting the annual B Corps month.

B Corporations, or B Corps for short, are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose

Throughout March, we are chatting with key people in companies which have chosen to certify as B Corps and become a Force for Good.

00:35 Interview with Andy Hawkins from Business On Purpose

  • 01:50 Purpose, Purpose, Purpose?
  • 02:00 Start with why
  • 02:44 Next is the How – Quite a journey
  • 04:15 Is it difficult for businesses to find their purpose?
  • 05:35 More driven by consumers and clients?
  • 06:55 Moving to B Corps… via ‘Pending’
  • 08:32 Starting up as a certified B Corp from day 1 is not possible
  • 09:00 Was the assessment tricky?
  • 09:41 Having confidence in the certification
  • 10:25 What is ESG – Environment, Social and Governance?
  • 11:20 Just a small percentage of companies reporting ESG
  • 12:06 ESG Just for a large business?
  • 13:08 ESG = Good business Management
  • 13:29 Are companies embracing it?
  • 15:20 Consumers will make business change
  • 16:14 A route to increasing profits!
  • 18:05 Recruiters going through the process to differentiate from the norm
  • 19:33 Digital Marketing and PR agencies on the move too
  • 20:00 Changes your pitch
  • 20:45 Injustice and Apathy get my goat
  • 21:45 You’re either part of the problem or part of the solution
  • 22:10 Can you be apathetic with a purpose
  • 22:46 Ikigai – the reason for being
    • Eight Habit – Steven Covey
  • 25:30 Why become a B Corp?
  • 26:30 Certification is not a walk in the park
  • 27:15 Also an education
  • 28:10 No stone left unturned – progress not perfection

29:21 Action

  • Get onto the B Corp website and try the assessment
  • If your not the owner/director, check it out yourself and bring it to the managements attention

31:00 Recommendation

31:58 Fact or Fake

  1. 39% of executives believe that diversity and inclusion are the most important issues (FAKE)
    1. 69% of executives believe that diversity and inclusion are the most important issues (FACT)
  2. Men are 30% more likely to be promoted to a managerial role (FACT)
  3. 17.7% of all Fortune 500 companies have women as their CEOs (FAKE)
    1. 6.6% of all Fortune 500 companies have women as their CEOs (FACT)

Connect

Find Andy Hawkins and Business On Purpose here:

Watch the video

We really hope that you’ve found this special B Corp Month episode both informative and entertaining. Make sure you don’t miss any of the 31 interviews with B Corporations who are striving to be a Force for Good.