Many people have sought to simply explain what marketing is. So, Marketing is the activity of passing a message to a selected audience on a specific subject to inspire action. There are a number of questions raised by that statement…
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In playing the game of brand recognition their are pitfalls. You don’t have to make these yourself to learn lessons, you can draw from the mistakes of others. But how do you get to hear about these branding blunders? Unless they were a public relations disaster it’s likely that organisations would want to keep them quiet to avoid their blushes.
Without doubt, marketing your product or service in the current business world is a minefield. There are those that bombard their targets with ‘war-dialed’ automated telephone calls, unsolicited emails and even postal junk mail. Others buy lists from reputable sources and undertake a more personable and friendly approach. Yet others still, try