New customers… where can you find them? Using social media and other digital methods to find your future customers has it’s fair share of risks and issues – privacy being a good one to start with.
In playing the game of brand recognition their are pitfalls. You don’t have to make these yourself to learn lessons, you can draw from the mistakes of others. But how do you get to hear about these branding blunders? Unless they were a public relations disaster it’s likely that organisations would want to keep them quiet to avoid their blushes.
Without doubt, marketing your product or service in the current business world is a minefield. There are those that bombard their targets with ‘war-dialed’ automated telephone calls, unsolicited emails and even postal junk mail. Others buy lists from reputable sources and undertake a more personable and friendly approach. Yet others still, try to draw information from their …