My wife and I were gifted a spa day experience on our last anniversary. Due to being busy with work and recently moving house we had delayed taking up the opportunity until the voucher had less than a month to go of its 12 month life span. The venue was
Post archive - lessons
In playing the game of brand recognition their are pitfalls. You don’t have to make these yourself to learn lessons, you can draw from the mistakes of others. But how do you get to hear about these branding blunders? Unless they were a public relations disaster it’s likely that organisations would want to keep them quiet to avoid their blushes.