Many people have sought to simply explain what marketing is. So, Marketing is the activity of passing a message to a selected audience on a specific subject to inspire action. There are a number of questions raised by that statement…
Post archive - grow
Most organisations have a Product which they provide, sell or deliver to their consumers. This function looks after the lifecycle of the Products that are designed, created, produced, maintained and sold.
Every organisation uses business functions in differing degrees. They may not put a name to the functions or have teams or even individuals to look after them, but they should do them all at one point or another.
Simply, every Project is an Initiative in business. However, every Initiative is not a Project. Many, if not most, Initiatives are small and easily managed within the organisation without kicking-off a project. However, Initiatives do need to be controlled.
Every growing organisation needs to recruit at some point. To many, this is a foreign experience with pitfalls and dangers, some of which do not raise their head until long after the interviews are over. Recruitment Consultant Oliver Watson and Employment Solicitor Donna Negus join Russell to discuss some of the issues in recruitment and offer some sound advice to those who are considering adding more people to their business.