Many people have sought to simply explain what marketing is. So, Marketing is the activity of passing a message to a selected audience on a specific subject to inspire action. There are a number of questions raised by that statement…
Post archive - functions
Most organisations have a Product which they provide, sell or deliver to their consumers. This function looks after the lifecycle of the Products that are designed, created, produced, maintained and sold.
Every organisation uses business functions in differing degrees. They may not put a name to the functions or have teams or even individuals to look after them, but they should do them all at one point or another.
Simply, every Project is an Initiative in business. However, every Initiative is not a Project. Many, if not most, Initiatives are small and easily managed within the organisation without kicking-off a project. However, Initiatives do need to be controlled.
If you employ others and want your business to thrive, then you need to focus on Human Resources. HR, as Human Resources is usually called, is not just a function for big business.