Green Elephant Show
Green Elephant Show
B Corp Interview S2 - Beth Underwood from Danone UK

Hello and welcome to our second series of Green Elephant B Corp business interviews.

B Corporations, or B Corps for short, are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose

Throughout this series, we are chatting with key people in companies which have chosen to work towards certifying as B Corps and be a Force for Good.

00:35 Interview with Beth Underwood from Danone UK

  • 01:50 Elephant in the room question – What does it mean to be an Activist in Danone?
  • 02:52 Do you picket board meetings?
  • 03:18 A degree in psychology now knee-deep in yoghurt?
  • 04:15 Really sold on Danone
  • 05:08 Danone UK the first of the Danone entities
  • 05:50 Is there a struggle getting people to think better?
  • 06:37 What are the small things you do?
  • 07:20 Were Danone special from when you joined?
  • 08:44 Aim to be 100% certified?
  • 08:58 Is there a bigger B Corp family within the global Danone?
  • 10:12 The “culture” is right!
  • 10:40 Recertification must be hard work 
  • 11:20 Swanning in with the celebration
  • 12:28 Are customers becoming more aware of B Corps
  • 14:24 Is it difficult being big?
  • 15:44 The difficulties of making a single policy
  • 16:40 Dairy and the vegan movement…
  • 18:37 Do you use psychology in your role as an activist?
  • 19:20 Allowed unlimited hours of volunteering!!
  • 20:50 Flying the flag for Danone initiatives
  • 23:00 What are you trying to activate?
  • 24:15 Starting yet more stuff
  • 25:00 The ever-changing goalposts
  • 26:08 Tenuous link to packaging
  • 26:41 What is beyond single-use?
  • 27:53 Waste and the dairy food industry
  • 28:24 Use-by to best-before move
  • 29:30 Big target year ahead

30:45 Tip/Action

32:45 Recommendation

34:00 Fact or Fake


Find Beth Underwood and Danone UK here:

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