Green Elephant Show
Green Elephant Show
B Corp Month 2021 Interview - Chris Hardy from Wholegrain Digital

Hello and welcome to our special series of Green Elephant interviews during March 2021, supporting the annual B Corps month.

B Corporations, or B Corps for short, are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose

Throughout March, we are chatting with key people in companies which have chosen to certify as B Corps and become a Force for Good.

00:38 Interview with Chris Hardy from Wholegrain Digital

  • 01:29 Deliberately Developmental?
  • 04:04 Knowing your weakness
  • 05:57 New type of leadership
  • 06:29 An intentionally distributed team
  • 07:38 Mental health during the pandemic
  • 08:40 Dedicated coach for a small team 
  • 09:24 Analysing the HR Role…
  • 10:17 Investing in a non-billable overhead
  • 11:30 Everyone Culture: Becoming a Deliberately Developmental Organization by Robert Kegan, Lisa Laskow Lahey, Matthew L Miller, Andy Fleming, Deborah Helsing
  • 11:59 Want a better bottom line?
  • 12:55 Culture changes born out of being a B Corp
  • 14:34 Naturally a B Corp
  • 15:30 Sustainable web design 14 years ago
  • 16:00 Websites are ecological products!
  • 17:20 What brings back the big names?
  • 19:02 There’s a lot of ‘B’s in the B Corps world – what’s a B Leader
  • 20:34 So you want to be a B Corp…
  • 21:15 Why become a B Leader?
  • 22:11 What drives you to be a balanced person?
  • 26:40 Why did Wholegrain become B Corp
  • 27:38 Recertification process
  • 29:30 Free consultancy tool!
  • 30:40 Finger on the value of the B Corp certification

31:50 Action

  • Reflect on the way that you’re working – step back and check and change
  • Stand at work if possible

33:48 Recommendation

35:39 Fact or Fake


Find Chris Hardy and Wholegrain Digital here:

Watch the video

We really hope that you’ve found this special B Corp Month episode both informative and entertaining. Make sure you don’t miss any of the 31 interviews with B Corporations who are striving to be a Force for Good.