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Hello and welcome to our special series of Green Elephant interviews during March 2021, supporting the annual B Corps month.
B Corporations, or B Corps for short, are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose
Throughout March, we are chatting with key people in companies which have chosen to certify as B Corps and become a Force for Good.
00:38 Interview with Carolina Miranda from Cultivating Capital
- 01:53 Restarting Education and starting a company
- 03:55 What’s in the Cultivating Capital name?
- 06:16 A different type of capital
- 07:27 The Triple Bottom Line (TBL) explained
- 09:15 People don’t talk about the TBL?
- 11:48 Is the language is difficult?
- 12:19 Two extremes of companies
- 13:21 Purpose-washing?
- 14:45 Striking a balance in business
- 16:07 Amazon as an illustration
- 17:37 Businesses aren’t perfect
- 18:00 B Corps Women CEO’s: We The Change
- 19:00 The challenges women have in business
- 20:25 “What can we do together that we can’t do on our own”
- 21:20 Living through the 2020 US Presidential Election
- 23:15 Was it strange to live through?
- 24:04 The impact of George Washington
- 26:05 The Change to Joe Biden
- 27:14 Advice for new B Corps
- 29:01 Learning from the assessment
- 31:15 What’s a B Corps consultant?
- 34:12 B Leaders in the UK
- 35:15 Why was becoming a B Corp important
- 37:12 How can businesses do something differently
- 38:39 Pending B Corps
- 39:03 Recertification a “walk in the park”?
- 40:24 A finger on what you value the most in B Corps
42:48 Action
- Be very intentional with how you spend your money. We’re voting every day with our money – so by from B Corps if you can.
- For Example: OCADO B Corps Shopfront
44:59 Recommendation
46:56 Fact or Fake
- Women across the world currently bear the majority of childcare But, when fathers take on at least 50 percent of the childcare responsibilities, they themselves are at lower risk of depression and drug abuse, and their children will average higher test scores, have stronger self-esteem, and fewer behavioural problems. (FAKE)
- 87 countries do not have laws to ensure equal pay for equal work among men and women (FAKE)
- In low-income countries, for every hundred boys who continue their education after high school, only fifty-five girls do the same. (FACT)
Connect
Find Carolina Miranda and Cultivating Capital here:
Watch the video
We really hope that you’ve found this special B Corp Month episode both informative and entertaining. Make sure you don’t miss any of the 31 interviews with B Corporations who are striving to be a Force for Good.
