The Intellectual Keystone is regularly misunderstood and underestimated. Does your organisation have information, designs or unique facilities on which it’s success relies? Is there a secret recipe or technique that needs to be kept safe. The Intellectual Keystone might be more important than you think.
You may have a logo that has been designed for your organisation or product which you don’t want misused. Perhaps your family has been mastering a food over centuries and the recipe is only known to a few people. What if you have an idea that will rock the world to its foundations, hopefully not literally! All these are Intellectual Keystone elements that need protection and maintenance. Some things are easier to protect than others and there are a wide and complex range of ways to secure them legally. Learning more about the Intellectual Keystone will help you secure Intellectual Keystone elements in your organisation which are important to its success.
For the full Keystone picture, take a look at the Gydeline Guardian.
Intellectual includes the following elements:
- Trademark – Legally registered words and graphics
- Copyright – Marked materials, permissions to use
- Analysis – Sensitive documentation and statistics
- Licences – Permissions
- Designs – Imagery, plans, design guides, registered designs
- Terms – Contracts, agreements, conditions
- Code – Programming code, applications, logic
Intellectual Keystone elements can be purchased or licenced but, more often than not, the organisation has created something which is unique and deserves protecting. An illustration, a scribble on a napkin, a name, a logo, a recipe… this list is nearly endless. People in the organisation will create Intellectual Keystone elements in their work for the company.
An Intellectual Keystone may be used in the organisations Brand Keystone. It could be something used in the activity of delivering the organisational outcomes, such as equipment, a designed product or application.
Intellectual Keystone elements may be protected by a range of mechanisms in law. These mechanisms do need to be checked and policed to ensure that your Intellectual Property is not recreated or used by others. A balance of maintenance is required in line with the value of the Keystone element. For example, the chemical formula of a groundbreaking drug may be worth millions to the organisation that creates it and therefore it would be worth investing in the proper checks and maintenance. An Intellectual Keystone element may be licenced to other organisations to formally permit them to use it for a consideration (e.g. licence payment, royalty)
Intellectual Keystone elements can expire and fall out of use, to which point destruction or deletion may be appropriate. Some of these elements retain a value and may be transferred to other organisations for a consideration (i.e. payment)
Find out about the other Keystones
Intellectual Property News
- Marks & Clerk launches UK anti-counterfeiting team 5th August 2020John Ferdinand to lead the team
- IPM podcast: accommodating Booking.com 5th August 2020The third episode of IPM’s new podcast series is available now; examines SCOTUS’ decision siding with Booking.com in high-profile TM case with the USPTO
- Legal content consumption increasing, new report finds 5th August 2020Despite fears that piracy would increase as people consumed more content online during the ongoing lockdown, report finds that numbers using legally-sourced content has actually grown
- USPTO sets October date for fee increases 5th August 2020Around 5% increase “across-the-board adjustment” to patent fees among new changes; fee increases come as US economy hit hard by Covid-19 pandemic
- IPM's podcast: episode three – accommodating Booking.com 5th August 2020Episode three of IPM’s podcast series sees Ben Wodecki, Debevoise & Plimpton's Jared Kagan and Ballard Spahr’s Lawrence Nodine take a look at the US Supreme Court's ruling that the addition of .com to a generic term is not necessarily generic and should be allowed trademark protection
- FACT shuts down 17 illegal platforms 4th August 2020Enforcement efforts lead to 17 platforms being shut down as consumer demand for content drastically increases due to stay-at-home orders
- Inside Out copyright dispute may be SCOTUS bound 4th August 2020Moodsters maker petitions court to set ‘proper standard’ for character copyrights
- Zero joy for Dr Pepper in TM clash with Coca-Cola 4th August 2020CAFC dismisses Dr Pepper Snapple’s attempt to reignite dispute over ‘zero’ trademark applications; panel finds TTAB ‘did not abuse its discretion in granting Coca-Cola’s motion’
- Apple hit with Siri patent suit in China 3rd August 2020Chinese AI company files suit against alleged Apple infringements of voice assistant patent after Supreme Court confirms plaintiff does in fact own the asserted patent
- KIPA AB brings in new Icelandic patent expert 3rd August 2020Thorlakur Jonsson joins the firm