Colour is the most immediate method by which we communicate the Gydeline brand and values. To reflect our clear and simple ethos we have a reduced, simple colour palette.
The predominance of blues, greys and monotones in our palette reflects the balanced, calm impression we won’t to portray. Whilst secondary and supporting colours are available the emphasis should always be towards the clear grey/blue theme.
Primary Brand Colours
At the core of the palette sits Gydeline blue. This is the foundation of the scheme. Most text and headings will use these colours.
In addition white and tints form part of the core scheme. White will give space and contracts whilst tints can provide emphasis.
There are three supporting colours. Typical uses are for points of particular highlights, diagrams, buttons or links on a web page. Orange is more prevalents and used to make presentation and marketing materials stand out.
Tertiary Brand Colours
Gydeline Blue – Used for headings
Gydeline Orange – Used for sub-headings and text
Gydeline Blue – Used for smaller headings, diagrams, keys and footnotes
Gydeline Black – Used for additional emphasis, quotes or highlights
Tints of the above colours can be used as backgrounds and in diagrams where more breakdown of information is required.
At the core of the palette sit blue and grey. These are the foundation of the scheme. Most text and headings will use these colours. External and promotional materials will make more use of orange as a more striking, attention grabbing colour.
In addition white and tints form part of the core scheme. White will give space and contrast whilst tints can provide emphasis.