Colour is the most immediate method by which we communicate the Gydeline brand and values. To reflect our clear and simple ethos we have a reduced, simple colour palette.
The predominance of greys and monotones in our palette reflects the balanced, calm impression we won’t to portray. Whilst secondary and supporting colours are available the emphasis should always be towards the clear grey/blue theme.
Primary Brand Colours
Tertiary Brand Colours
Quaternary Brand Colours
The Gydeline Guardian framework requires additional colours to represent 2 additional Keystone areas. These are represented by a purple and burnt orange. Whilst not core colours they can be used where other options have been exhausted.
Tints of the above colours can be used as backgrounds and in diagrams where more breakdown of information is required.
At the core of the palette sit blue and grey. These are the foundation of the scheme. Most text and headings will use these colours. External and promotional materials will make more use of orange as a more striking, attention grabbing colour.
In addition white and tints form part of the core scheme. White will give space and contrast whilst tints can provide emphasis.