Colour Palette

Colour is the most immediate method by which we communicate the Gydeline brand and values. To reflect our clear and simple ethos we have a reduced, simple colour palette.

The predominance of blues, greys and monotones in our palette reflects the balanced, calm impression we won’t to portray. Whilst secondary and supporting colours are available the emphasis should always be towards the clear grey/blue theme.

Primary Brand Colours

At the core of the palette sits Gydeline blue. This is the foundation of the scheme. Most text and headings will use these colours.

In addition white and tints form part of the core scheme. White will give space and contracts whilst tints can provide emphasis.

Gydeline Blue

#2C93E0

Gydeline Black

#010B0D

Gydeline Grey

#8B9091

White

#FFFFFF

Secondary/Accent Colours

There are three supporting colours. Typical uses are for points of particular highlights, diagrams, buttons or links on a web page. Orange is more prevalents and used to make presentation and marketing materials stand out.

Gydeline Orange

#FF9900

Gydeline Red

#D83232

Gydeline Green

#36A879

Tertiary Brand Colours

Due to the complexity of many of the charts, diagrams, illustrations and icons that are part of the Gydeline service it is sometimes necessary to use additional colours to display a more granular level of detail than is available with the core colours. The additional tertiary colours all play to the clear, open and warm values of Gydeline. Where these colours are used it should always be in the overall context of the grey/mono scheme.

Gydeline Purple

#65359E

Gydeline Burnt Orange

#C35A20

Text Colours

Gydeline Blue – Used for headings

Gydeline Orange – Used for sub-headings and text

Gydeline Blue – Used for smaller headings, diagrams, keys and footnotes

Gydeline Black – Used for additional emphasis, quotes or highlights

White – Used on non-white backgrounds and diagrams

Tints

Tints of the above colours can be used as backgrounds and in diagrams where more breakdown of information is required.

Usage

At the core of the palette sit blue and grey. These are the foundation of the scheme. Most text and headings will use these colours. External and promotional materials will make more use of orange as a more striking, attention grabbing colour.

In addition white and tints form part of the core scheme. White will give space and contrast whilst tints can provide emphasis.

Website

Software

Promotional Materials

Documents