OUR BRAND
Brand Overview
Gydeline provides a range of information and devices to help individuals and organisations meet their sustainability aims.
Changing the way sustainability is viewed
Gydeline aims to be recognised as a leading provider of sustainability information, advice and devices.
We will be an organisation with which others will want to partner and people will want to work for due to our unique, enjoyable and supportive culture. Our “growth for all” philosophy will mean that we will always develop the business for the benefit of everyone, not just for profits or shareholders.
Our "Why"
To make organisations simpler and better, so that they can be more sustainable and happier. Our devices show your impact so you can improve what you do for the prosperity of all.
Our Aims
Our Objectives
People
Geography
Values
Environment
Service
Our Values
simpler
- We communicate clearly, concisely and openly
- We avoid assumptions
- We seek simplicity out of complexity
better
- We are high quality and delight our customers
- We challenge the norm
- Space to think is actively encouraged
happier
- Our services make a difference to our customers
- We are positive and show appreciation
- We focus on contributions in a fun environment
together
- We believe in growth for all
- There are no 'customers', 'partners' or 'employees' - Just US
- We share, listen and respect
Our Voice
We endeavour to conduct all our communication using plain english.
We don't like:
“Blue sky thinking”
“Thinking outside the box”
“Maintain clicks-and-mortar solutions”
“Low hanging fruit”
“Thinking outside the box”
“Maintain clicks-and-mortar solutions”
“Low hanging fruit”
We prefer:
“What new ideas do we have”
“Think differently”
“Work online and offline”
“Let’s do the easy stuff first”
“Think differently”
“Work online and offline”
“Let’s do the easy stuff first”