Marketing Guru for Sydeline
Colour : Lilac darling
Artist : Pink, Paloma Faith, Minnie Riperton.
Phobia : Mysophobia, anything mucky or germy
Food : Anything that can be eaten with fingers
Michaela is… Permanently enthusiastic and full of beans. Super-committed. Stumbled into marketing by accident straight from an English degree in creative writing. Not named after Michael Buble! Nicknamed Bubbles by Zelda. 30 something, single and searching
Learning from others - Branding Blunders
Having been brought in following a disaster with the company logo, Michaela is on the search for ways to market Sydeline. Never short of ideas, Michaela is using her large collection of Social networks to bolster the brand.
Building a brand is no easy task. To that end, some companies spend millions trying to get themselves recognised. Having said that, start-ups and smaller businesses have to be switched onto the marketing ‘game’ to play in the same league.
However, in playing the game of brand recognition there are pitfalls. Fortunately, you don’t have to make these yourself to learn lessons, you can draw from the mistakes of others. But how do you get to hear about these branding blunders? Unless they were a public relations disaster it’s likely that organisations don’t want you to know about them to avoid their blushes.
Enter Sydeline, the spoof company from Blue Sky Stinking who provide all the lessons you need to learn. Gydeline has created this approach to tell the stories which could cause embarrassment and even damage to a organisations brand. So, now you can learn from the experts that are invited along to make comment on Sydeline’s story. These lessons will save you time, money and difficult silences.
Maybe you’re an expert in Marketing, PR, Graphics, Photography, Copywriting or anything else that contributed to a organisations brand. You probably have have a story from which everyone can learn a lesson. So contact us and we can see if Sydeline has suffered something similar . Then you can tell us all about it in a future episode.